Enhancing Medication Adherence and Revenue Growth
The Challenge
- A Fortune 50 Health and Wellness company aimed to improve patient adherence to therapies, enhancing health outcomes and revenue.
- The initiative faced a lack of direction, misaligned outcomes, disengaged team members, and an aggressive target launch date with no plan.
The Action
- Led the implementation of an adherence-based text messaging program with Adheris Health to a targeted client base.
The Approach
- Assessed the project’s state and challenges through stakeholder interviews and documentation review.
- Implemented PM Solutions: defined project scope, objectives, deliverables, maintained schedule, mitigated risks, resolved issues and provided weekly status reports.
- Established cutover, rollback, and deployment plans, ensuring a successful launch through meticulous planning and execution.
The Results
- Delivered the text messaging program within budget and on-time (3 months).
- Generated $2 million in revenue from the successful launch (Pharma-sponsored by Eli Lilly & Merck).