Enhancing Digital Communication for F50 Health Clinics
The Challenge
- A Fortune 50 Health & Wellness company with over 50 health clinics faced a critical challenge when their Project/Operations Manager went on maternity leave for 6 months.
- This absence created an immediate need for a professional to manage digital patient messaging campaigns and ensure efficient project execution.
The Action
- Led implementation of 11 digital patient messaging campaigns for health clinics.
The Approach
- Assessed the project’s state and challenges through stakeholder interviews and documentation review.
- Aligned team roles and responsibilities, identified clear owners, established a stakeholder register and communication plan for streamlined communications.
- Enabled weekly project team touchpoints for ongoing progress tracking and continuous improvement feedback
The Results
- Completed projects on-time, within budget, and scope.
- Reduced stakeholder involvement and communication by 60% through focused owners.
- Achieved a 157% growth in SMS enrollments, increasing from 20,200 to 52,000 in 6 months.
- Reduced appointment no-show rates by 25% in 6 months.
- Optimized project management practices for smoother workflows and enhanced resource utilization.