Digital Transformation for F50 Pharmacy Communications
The Challenge
- A Fortune 50 Health & Wellness company with over 4700 pharmacies faced a critical challenge when their Project/Operations Manager went on maternity leave for 6 months.
- This absence created an immediate need for a professional to manage digital patient messaging campaigns and ensure efficient project execution.
The Action
- Led implementation of 10 pharmacy digital patient messaging campaigns.
The Approach
- Assessed the project’s state and challenges through stakeholder interviews and documentation review.
- Implemented solutions including project scheduling and a prioritization framework using ROI and RICE scoring method.
- Enabled field communications to secure buy-in and support, ensuring seamless project execution and stakeholder alignment.
The Results
- Completed projects on-time, within budget, and scope.
- Increased patient satisfaction with timely prescription reminder communications.
- Grew patient subscriber base from 33 million to 34 million in Q3-FY23.
- Optimized project management practices for smoother workflows and enhanced resource utilization.